GEICO Takes Radio, Too


Media-Monitors1by Dwight Douglas, Media Monitors

In the Media Monitors Radio Spot Ten last week, GEICO proved it’s a serious advertiser by moving back into #1 with 42,406 spots. The Home Depot delivered 28,952 spots putting them at #2, while Rite Aid jumped from #12 to #3 with 27,675 spots. McDonald’s was #4 with 27,645 spots and Burger King was right behind them at #5 with 26,508 spots. JCPenney was #6 airing 25,179 spots, while O’Reilly Auto Parts shifted up to #7 with 23,216 spots. NAPA returned at #8 with 18,752 spots and Nabisco slid to #9 with 17,799 spots. Macy’s, back in the top ten at #10, ran 17,252 spots.