GEICO is one of the biggest advertisers on broadcast media, and it’s use of spot cable is equally dominant. This week, the auto insurer is No. 1 by a very large margin, Media Monitors’ Spot Ten Cable report shows.
As shown below, GEICO towers above the only competitor in this week’s report, Liberty Mutual Insurance.
In fact, GEICO is far ahead of any other brand, with a nearly 10,000-spot lead over No. 2 JCPenney.
No. 3 Walmart’s efforts are also to be recognized, as Walmart, JCPenney and GEICO are the lone brands to place more than 60,000 plays at spot cable for the week ending Dec. 22.