Gen2 Media and Xbox Live partner for music offering

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Gen2Media Corporation, a digital media company where broadcast meets broadband, announced it is showcasing independent music on Xbox LIVE.  e360live.com on Xbox LIVE features the best classic original programming from all music genres from independent and up and coming artists, along with original content from today’s most popular artists.


e360live.com is creating exclusive original content in all genres for Xbox LIVE users, including rare and personal behind-the-scenes footage with performances from up and coming artists.

In addition to music videos, e360live.com will give consumers access to classic programming such as Scriblejam, America’s largest underground hip-hop event.  Footage includes the infamous MC battle with a then relatively unknown Eminem as well as other MC battles with Brother Ali, Eyedea and Adeem.  The footage also includes the Beatbox battles.