Peacock Equity, the joint venture between GE Commercial Finance’s Media, Communications & Entertainment business and NBC Universal, announced an investment in mobile media company 4INFO, a major player in SMS/text message content and advertising. 4INFO is the sixth Peacock Equity investment since the 250 million fund was established in April. 4INFO will become NBC Universal’s preferred mobile SMS advertising partner, serving targeted advertisements into NBC’s existing user-requested SMS traffic.
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