Generational format move


The hits got newer this week on GHB Broadcasting’s FM at 106.1 in Charlotte, but not that new. Rather than Adult Standards WNMX, the station is now WOLS “Oldies 106.1” proclaiming that it plays the greatest hits of all time, from The Beatles and Beach Boys to Elvis Presley and the Bee Gees. “Our play list reads like the Rock and Roll Hall of Fame, as a matter of fact we got our play list from the Rock and Roll Hall of Fame,” the station declared in announcing the format switch. GM Tom Gentry told RBR “it’s a younger cousin of what we’ve been doing.” The 60s-70s Oldies niche had been open in Charlotte since Clear Channel flipped one of its FMs out of the format in 2004, although the Charlotte Observer noted that out-of-market WTHZ-FM Lexington, NC (Greensboro-Winston Salem) makes a showing in the local Arbitron ratings.