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Genesis Communications, which owns and operates WWBA News Talk 1040 and WHBO ESPN 1470 in the Tampa-St. Petersburg market, is getting a third station, bringing its local cluster up to superduopoly status. WMGG-AM is coming from Mega Communications. According to Genesis, the 820 kHz facility reaches as far north as Tallahassee and travels down Florida’s Gulf Coast all the way to the Keys. Genesis President/CEO Bruce Maduri says an LMA and format change will be coming soon. Genesis is also active in the Orlando and Melbourne markets.
RBR/TVBR observation: It was just stated at the recent NAB convention that the rebirth of radio will be from the local entrepreneur and Genesis and their CEO Bruce Maduri is local in the 19th largest market in Tampa. Now the key is focusing the programming and sales being more local with local on-air talent. Plus building a strong internet voice and if accomplished you win.
RBR note: To prove our point view the recent comments from CBS Radio CEO Dan Mason at the recent NAB conference which proves our point on the power of local radio and the internet.
