Genre Magazine, a gay men’s lifestyle magazine, enters the second phase of its brand refresh activity this week, with the launch of a nationwide TV campaign with Logo, the lesbian & gay network owned by MTV Networks.
The campaign will run throughout the end of the year, providing readers with the most current information on the areas of interest that matter most to them: fitness, fashion and lifestyle. The Genre/Logo collaboration is the first in a series of upcoming partnerships that are designed to reach gay consumers through a variety of interactive channels.
"We are thrilled that Genre is partnering with Logo to connect with our shared and highly loyal audience who is looking for the very best in entertainment in print and on television," said Lisa Sherman, Logo EVP/GM. "Genre knows their audience and we’re sure that advertising on Logo will deepen the already strong bond they have with their readers.”
The 30 second spot will run nationally on Logo and is available online at GenreMagazine.com.
