George Murphy to exit Chrysler


Chrysler Group announced its marketing chief, George Murphy, VP/Global Brand marketing, is leaving, marking the second top exec to depart since the automaker's sale to Cerberus Capital Management this month. Murphy, who will leave the company this week, has been with Chrysler since 2001. Chrysler also last week also replaced EVP/procurement and supply, Peter Rosenfeld, with Simon Boag.

Murphy's time there involved at least one campaign that was criticized by Chrysler dealers, including last summer's "Dr. Z" campaign, which touted the company's ties with Daimler just months before it was spun off. He also developed a new campaign for Chrysler, dubbed "Engineered Beautifully," which started this month. Chrysler's U.S. sales were down 3% in the first four months of this year after falling 7% in 2006, according to Reuters.