Tackling the world of corporate sports sponsorships is a topic that’s likely of keen interest to any broadcast radio company with a toe in Sports Talk, or holds a contract for play-by-play on-air rights.
As such, a two-part “Playing for Dollars” series at the Radio Masters Sales Summit featuring Center For Sales Strategy Managing Partner Matt Sunshine may be just what the head coach of your organization needs.
Kicking off Part One is “The Power of Sports Sponsorships.” In this session, Sunshine chats with Judd Norris, SVP of Corporate Sponsorships for the 2023 Arizona Super Bowl LVII Host Committee.
As one of sports marketing’s best, Norris will share his expertise in sports marketing at this in-person conference, scheduled for September 22-23 at Intercontinental at Doral in Miami.
How can sports marketing savvy translate to radio station event sales and marketing? Norris, formerly Vice President/Corporate Partnerships for the Arizona Diamondbacks, shares his thoughts on how his oversight of all corporate sales and services initiatives yielded strong insights of use to Radio.
In fact, Norris’ experience in radio advertising with the Diamondbacks radio partner, KTAR-FM 92.3 in Phoenix, and with ESPN Radio earned him the national President’s Club Award.