Getting “Better” every day


Meredith Corporation announced licensing of its daily lifestyle program, “Better,” to 12 additional markets in deals with LIN, Northwest Broadcasting and Fisher Communications. “What began as a local show on KPTV in Portland has grown into a strong generator of local advertising revenue in our markets,” said Paul Karpowicz, President of the Meredith Broadcasting Group.

Better is an hour-long daily show that leverages Meredith’s home, shelter, and parenting expertise. The show is based on content from Meredith’s brand portfolio including Better Homes and Gardens, Parents, Family Circle, More, and Fitness magazines. Currently, the show airs on 10 Meredith stations and three Journal stations. Host Audra Love is pictured conducting an interview segment with two women for a recent episode.

LIN will air Better in seven markets: Indianapolis, IN; Norfolk, VA; Albuquerque, NM; Buffalo, NY; Toledo, OH; Providence, NY; and Grand Rapids, MI. Northwest Broadcasting will broadcast the show in four markets: Spokane, WA; Yakima, WA; Medford, OR; and Binghamton, NY. Fisher Communications will air Better in Bakersfield, CA.