Kantar: A Strong Lack Of Confidence In Marketers’ Media Programs

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If the media buyer or planner your company works with lacks access to all the data needed to create actionable insights, they’re not alone.


According to a new report from Kantar, only 8% of marketers think they have all the data they need. It’s a top takeaway from “Getting Media Right: Marketing in Motion,” which finds that struggles with data and insights have created a lack of confidence among marketers, who are increasingly questioning if they have the right media mix.

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