Gilt (Gilt.com), an innovative online shopping destination, has selected Ocean Media LA as its first agency of record for planning and buying. Gilt provides members special access to the most inspiring merchandise, culinary offerings, and experiences every day, at up to 60% off retail.
Spots will air beginning 11/12 on a variety of major cable networks, including Style, HGTV, E! Entertainment Television, Oxygen, Lifetime and TLC. Berlin Cameron United, a unit of WPP, is handling creative.
Ocean Media Co-CEO Mike Robertson tells RBR-TVBR: “We are thrilled to have won the account but our focus is on their growth and the longevity of our success together, i.e.. Priceline 14 years, Freecreditscore 12 plus years and Overstock 10 plus years etc… Our efficiency is a combination of media negotiations along with spot on analytics which puts the money right where it belongs.”
“We’re excited about working with Ocean Media and we’re impressed with the agency’s track record in launching and scaling e-commerce brands,” said Elizabeth Francis, Chief Marketing Officer, Gilt. “Because this represents our initial foray into TV advertising, we’re committed to achieving return on our investment. In my experience, no media buying agency is better at defining and delivering ROI than Ocean Media.”
“Gilt is an outstanding brand that continues to transform the online shopping experience, and we’re thrilled to be working with them,” said Jay Langan, EVP, Ocean Media. “Having created a new way for millions of consumers to shop curated styles, goods and services, all at insider pricing, Gilt is well positioned for growth. We’re especially pleased that Gilt will be able to use TV advertising to take full advantage of the Q4 online holiday shopping season.”
Ocean Media is the agency behind ad campaigns that have helped build such brand names as Priceline.com, FreeCreditScore.com, Overstock.com, and Angie’s List, among others. Risk-averse by nature, the agency employs a sustained focus on comprehensive testing and evaluation, analytics and optimization.