Season to Date (Weeks 1-4): With all DVR data in for the first four weeks of the 2010-11 season, GLEE ranks as this season’s No.1 entertainment program among Adults 18-49.
• Season to date, FRINGE is seeing the highest percentage lift (+45%) from time-shifted viewing among all broadcast shows.
• The race between the Top 3 highest-rated shows is very close – all are within two tenths of a rating point – but there’s a significant, 0.7 ratings point gap between No.3 and No. 4.
Week of 10/11-10/17:
– Modern Family (6.2/16) was the highest-rated entertainment program during the week of 10/11-17 based on Adults 18-49 Live + 7 Day rating, followed closely by Grey’s Anatomy (6.1/15) and GLEE(5.9/15).
– Week four of GLEE (5.9/15) matched its prior week’s Live + 7 Day rating and reflected a similar increase from Same Day (+26% vs. +28%). Glee’s average playback gain this season is on par with its level at this point of its first season (+23% vs. +24%).
– During the week of 10/11-17, RAISING HOPE (3.0/7 vs. 3.1/8) reflected a slightly higher L7 increase than the average for its prior three weeks (+20% vs. +17%).
– Week four of HOUSE (4.9/12) moved up to a #7 tie for the week, improving from its #12 tie position based on Live + Same Day, and was the week’s #2 drama. House’s +36% increase from Same Day to 7 Day was incrementally higher than the prior week (+35%), but its average playback gain this season is well above its average at this point last year (+33% vs. +23%).
– Week two of LIE TO ME (2.5/6) gained +32% from Live + Same Day to Live + 7 Day, virtually identical to its season premiere (+33%).
– In terms of overall percentage gain from Live + Same Day to Live + 7 Day for week of 10/11-10/17/10 5-net prime programs, FRINGE led all shows with a +45% lift in Adults 18-49 rating. THE GOOD GUYS (+38%) and HOUSE (+36%) ranked #5 and #6 tie, respectively. A cross-section of dramas on CBS, NBC, and the CW made up the rest of the top 10.