The daily Glenn Beck program on Fox News Channel will be coming to an end at an unspecified time later this year, but he will continue to work with the leading cable news network on special projects. The contract for Beck’s highly-rated program, which expires at the end of the year, has been the topic of much speculation.
The end of the show may have been a matter for specultaion, but now the speculation can now begin on when the daily program will come to an end, what the nature of the special projects might be, and what Beck’s full plan is. As to the latter point, the multifaceted media machine and huge national following that Beck built provides him with a platform that can branch off in a number of directions. Among the speculations already circulating is the possibility that Beck will follow Oprah Winfrey into the self-branded cable channel business.
In a release from FNC posted at news blog TPM, FNC wrote, “FOX News and Mercury Radio Arts, Glenn Beck’s production company, are proud to announce that they will work together to develop and produce a variety of television projects for air on the FOX News Channel (FNC) as well as content for other platforms including FOX News’ digital properties. Glenn intends to transition off of his daily program, the third highest rated in all of cable news, later this year.”
The release included quotes from both Beck and FNC’s Roger Ailes.
Beck commented, “I truly believe that America owes a lot to Roger Ailes and FOX News. I cannot repay Roger for the lessons I’ve learned and will continue to learn from him and I look forward to starting this new phase of our partnership.”
Ailes added, “Glenn Beck is a powerful communicator, a creative entrepreneur and a true success by anybody’s standards. I look forward to continuing to work with him.”
FNC said that Beck has averaged 2.2M viewers during his two-years plus on the network, with an average of 563K in the 25-54 demographic, and said both numbers were atypically high for the 5PM time slot.
Beck’s radio program continues to be one of the strongest in the nation, but has suffered defections in the east lately. It was recently dropped by a quartet of stations owned by Buckley Radio.
RBR-TVBR observation: Beck is a magnet for controversy and has even been losing support from members of his right side of the political fence. And major advertisers have continued to honor the boycott against his FNC program. But Beck is also a multimedia powerhouse – radio, internet, books, television. It will be interesting to read the next chapter of this particular book.