Global Advertising Strategies launched the first television campaign for Capital Market Services (CMS Forex), a NY-based foreign currency e-trading platform. Produced in cooperation with Persona Films, the 60- and 30-second spots depict the forex market as a rough-and-tumble competition in a gladiator-like arena that premiers on CNBC and Bloomberg Television. CMS Forex became the first in its industry to target private investors through advertising on broadcast media in the US.
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