Global internet ad spend up 12% in Q1


NielsenDriven by strong growth in Latin America and the Middle East/Africa, Internet ad spend rose 12% in the first quarter compared to Q1 2011, according to Nielsen. All media sectors were up except for magazines, which fell 1.4%. Even newspapers rose 3.1%–it looks like they’ve seen the bottom. Radio was up a healthy 7.9%–and that doesn’t include Internet listening.

According to Nielsen’s quarterly Global AdView Pulse report, though TV continues to attract the majority of ad dollars, Internet advertising saw the biggest increases, with advertisers spending 12.1% more in Q1 2012 than one year prior. During that time, ad spend overall increased 3.1% globally.


Dollars devoted to TV advertising grew 4% in North America, second only to outdoor, and 7.5% in Latin America. In the Middle East and Africa, TV ad spend grew a whopping 33.8%.

Radio saw increases in every region around the globe, including a 2.6% increase in North America and 2.8% in Europe. In emerging markets in Latin America and Middle East and Africa, those increases were much higher. Radio grew 18% in Latin America and 21.1% in the Middle East and Africa.

Online ad spend was a bright spot for the industry, with growth around the globe. Growth was particularly notable in Europe (12.1%), Latin America (31.8%) and the Middle East & Africa (35.2%).

Magazines saw a minor decline compared to last year, but newspapers grew 3.1%. In Latin America and Asia Pacific, both media grew—7.6% and 10.3%, respectively in Latin America, and 3.6% and 5.4%, respectively in Asia Pacific. North America saw nominal declines in print ad spend.

In Asia Pacific, cinema grew 27.1%, offsetting the declines seen in Latin America and the Middle East and Africa.

In the past quarter, outdoor ad spend increased 6.4% globally. This included gains of 4.4% in North America, 45.3% in the Middle East and Africa and 21.1% in Asia Pacific. Only Europe experienced a decline (1.2%).