Global mobile ad revenue hits $19.3 billion


IAB / Interactive Advertising BureauGlobal mobile advertising revenue nearly doubled in 2013 over the previous year, reaching $19.3 billion. That’s the news from the U.S. IAB Mobile Marketing Center of Excellence, IAB Europe, and IHS Technology. Latin America showed the highest year-over-year growth with 215%, with North America recording 122% growth and Europe 90%.

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