GM partners with NBC Universal on 2012 London Olympic Games


The new media partnership revolves around NBC’s U.S. coverage of the 2012 London Olympic Games that provides GM with exclusive domestic automotive advertising rights. Chevrolet and Cadillac will have a major presence during NBC’s coverage on network and cable television from 7/27 to 8/12. Networks (as in previous coverage) may also include NBCU’s MSNBC, CNBC, USA, Oxygen, Universal HD & Telemundo. The cars will also be featured in select NBC Olympic-related programming leading up to the Games and online at GM has advertised within NBC’s coverage of the Games since the 2000 Olympic Games in Sydney.