The new media partnership revolves around NBC’s U.S. coverage of the 2012 London Olympic Games that provides GM with exclusive domestic automotive advertising rights. Chevrolet and Cadillac will have a major presence during NBC’s coverage on network and cable television from 7/27 to 8/12. Networks (as in previous coverage) may also include NBCU’s MSNBC, CNBC, USA, Oxygen, Universal HD & Telemundo. The cars will also be featured in select NBC Olympic-related programming leading up to the Games and online at NBCOlympics.com. GM has advertised within NBC’s coverage of the Games since the 2000 Olympic Games in Sydney.
