General Motors tapped Hyundai’s top U.S. marketer, Chris Perry, making him Chevrolet’s fourth top marketer in the past 13 months. This is the latest move in the shake-up led by GM’s U.S. marketing chief Joel Ewanick. Ewanick, also of Hyundai fame, joined GM in May after five weeks running Nissan’s marketing. He promptly scrapped ad campaigns and agencies at Chevrolet and Cadillac, reported The Detroit Free Press.
Perry, 50, arrives weeks before two key Chevrolet launches: the Cruze compact car, due in September, and the Volt extended-range electric vehicle, due in October or November. Ewanick and Perry gained renown together for last year’s Hyundai Assurance Program, which allowed customers to return new vehicles if they lost their jobs. Perry replaces Jim Campbell, 46, who took over Chevrolet marketing in December.