GM taps Jack Morton as branding AOR


General Motors has named Jack Morton Worldwide agency of record for brand experiences to provide strategic, creative, design, planning, and activation services for GM’s brand experiences. Because of it, the agency will relocate its office from suburban Troy, MI, to One Woodward in downtown Detroit, across the street from GM’s World HQ.

Work includes events and communications for key audiences and constituencies, including consumers at auto shows, Chevrolet and Cadillac dealer associations and GM corporate employees, as well as national, regional and local sponsorship program selection and consumer activation programs.