GM to cut $800 million in ad spend this year


General Motors revealed more North American ad spend cuts, to the tune of $800 million for 2009, in a 40-page document of financial results released last week. The word follows GM’s announcement in December that it planned on cutting $600 million in ad spend through 2012. Also see related story about how auto ad cutbacks are specifically hurting the Outdoor industry.

RBR/TVBR observation: We know that much of these cuts are in line with getting stimulus money—GM had to show where it could raise efficiencies and cut expenses. But GM should be careful about slashing advertising too much or they’ll cut off their own path to recovery.