As the battle for morning dominance continues, ABC has countered NBC’s launch next week of a 4th hour of "Today" (8/15/07 TVBR #159) with a 3rd hour of "Good Morning America." The additional hour launched yesterday, with Chris Cuomo as lead anchor. But there will be no broadcast. The additional hour will be available only from ABC News NOW, the network’s broadband, mobile and cable network.
In addition to extended and additional interviews from GMA, the new hour of fresh content, dubbed "Good Morning America NOW," will feature segments from GMA’s" XM Satellite Radio show that launched in 2005, something Cuomo says will add more spontaneity to the program. Viewers will also be encouraged to send in their own videos commenting on stories and those "Talk Back" segments will be an integral part of GMA NOW.
Jessica Stedman Guff is the executive producer of ABC News NOW and teams up with GMA NOW senior executive producer Jim Murphy and executive producer Tom Cibrowski to launch the new 3rd hour online.