GMC kicks off 2007 NFL campaign


GMC announced elements of its 2007 advertising and marketing campaign that runs the duration of the season.   The GMC campaign will highlight their NFL and ESPN partnerships as well as their Professional Grade line up of vehicles; specifically the all new Acadia, Sierra Denali and Yukon Denali.  Monday Night Football is the cornerstone.  Spanning the entire NFL season, it is designed to reach millions of football fans. Efforts include broadcast and print creative that features NFL talent and game footage, weekly interactive digital promotion that include ESPN’s Kenny Mayne, Tony Kornheiser and Michael Wilbon, advertising featuring past NFL moments, Sierra Denali and Yukon Denali integration into ESPN’s Monday Night Football opener, a co-branded ESPN Monday Night Football tune-in spot and weekly segments on ESPN Radio.