Mark LaNeve, who is leaving his VP/sales post at General Motors on 10/15, has been tapped to join Allstate Insurance as chief marketing officer, according to AdAge. He will succeed Joan Walker at Allstate, who had been acting CMO since Joe Tripodi left in 2007 for the same job at Coca-Cola. There’s a link between Allstate and GM: Publicis Groupe’s Leo Burnett, USA, handles the insurer as well as GM’s Buick and GMC brands.
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