Go Daddy details Super Bowl advertising


Go Daddy’s commercials for the 2011 Super Bowl are far from being approved, in fact, they haven’t even been filmed yet, but CEO and Founder Bob Parsons declared Go Daddy will advertise in the big game for a seventh consecutive year. Go Daddy has purchased two 30-second spots in the Super Bowl and a single 30-second pregame commercial on FOX – all to be produced by Go Daddy Productions.

Parsons also said, like every other year, the ads will be GoDaddy-esque – meaning edgy, fun and slightly inappropriate – but this year will be different because Go Daddy Girls Danica Patrick and newcomer Jillian Michaels will both be featured.

“Jillian has the power … Danica has the speed! Together, our dynamic duo of Go Daddy Girls add up to sheer Super Bowl magic,” Parsons said. “Hopefully the FOX network won’t keep commercial creativity on such a short leash this time around. For 2011, Go Daddy is going to be as edgy as ever – in fact, our goal is to ‘out Go Daddy’ ourselves!”

“It doesn’t get much bigger than being in a Super Bowl commercial,” Jillian said with a big smile. “I think shooting a spot with Danica Patrick is going to be a blast. Go Daddy certainly knows how to create buzz around Super Bowl time – I’m looking forward to being a part of this new Go Daddy campaign!”

Danica has been featured in four Go Daddy Super Bowl campaigns to date. She starred in Go Daddy’s “Baseball” commercial, ranked as the Most-Watched Super Bowl Ad in 2009, according to TiVo.

When it comes to Go Daddy’s plan to use both her and Jillian in this year’s Super Bowl commercial, Danica had two words: “Girl Power!”

“Go Daddy takes some heat for their edgy commercials, but if you watch the ads I’m in, they’re actually all about Girl Power,” Danica said. “Adding Jillian to the campaign creates a whole new range of possibilities.”

Go Daddy’s Super Bowl legend began six years ago when FOX yanked Go Daddy’s ad before its second airing during the 2005 Super Bowl. That censorship triggered a postgame controversy which some believe puts Go Daddy under extra scrutiny with television executives each year.