Harvey Goldhersz, Vice Chairman, Worldwide COO of MediaCom Worldwide with extensive digital and management experience, had been named CEO of MediaCom North America. MediaCom Worldwide CEO Stephen Allan said Goldhersz is replacing Doug Checkeris, who resigned his post to pursue other interests. Checkeris will remain with MediaCom during a transitional period before leaving the agency.
Goldhersz also serves as the global head of digital for the agency and oversees the global leaders of the network’s services including business science, research, insight, data solutions, media optimization and strategic planning. Allan said Goldhersz will retain these responsibilities while taking on the NA CEO role.
During his 28-year run with MediaCom, Goldhersz has worked on multinational client accounts including Procter & Gamble, Dell, Kraft, Sprint, Volkswagen/Audi, Canon, Novartis and Panasonic, among others.