Golf is back in the swing of it and the first open coverage by CBS saw Bubba Watson (picuted) sink a birdie putt on the 18th green Sunday to win the Farmers Insurance Open over lefty Phil Mickelson
CBS Sports’ final-round coverage of the PGA TOUR’s FARMERS INSURANCE OPEN on Sunday, January 30 (3:30-6:30 PM, ET), which saw Bubba Watson beat Phil Mickelson by one stroke and Jhonattan Vegas and Dustin Johnson by three strokes, scored an average overnight household rating/share of 3.7/7, up +54% from last year’s 2.4/5 in the metered markets.
Sunday’s final-round rating peaked at a 4.8/9 (6:00-6:30 PM, ET).
In addition, Sunday’s 3.7/7 was the highest overnight rating for the final round of the FARMERS INSURANCE OPEN since 2008 (4.6/9).
CBS Sports’ third-round coverage of the FARMERS INSURANCE OPEN on Saturday, January 29 (3:15-6:00 PM, ET) earned an average overnight household rating/share of 2.5/6, up +47% from last year’s third round 1.7/4 in the metered markets. Saturday’s 2.5/6 was the highest-rated third round for this event since 2008 (3.2/7).
(source: CBS)
