‘Good Morning America’ extends advantage over CBS


“Good Morning America” Posts Best Demo Performance of the Season

 “GMA” Extends its Viewing Advantages Over CBS–28% Among Total Viewers and 26% Among Adults 25-54 vs. A Year Ago

For the week of December 14th ABC’s “Good Morning America” averaged 4.6 million Total Viewers and 1.93 million Adults 25-54. The week, during which ABC News debuted its new anchor team Robin Roberts, George Stephanopoulos, Sam Champion and Juju Chang, marked GMA’s best performance in the key demo this season.

Week-to-week, “GMA” grew its demo audience by 10,000 Adults 25-54 and increased the demo gap with CBS’ “Early Show” by 7%. This was ABC’s largest weekly demo lead over CBS (720,000) of the season.

 Compared to a year ago, “GMA” extended its viewing advantages over “Early Show” by 28% among Total Viewers and 26% among Adults 25-54.

Jim Murphy is the senior executive producer and Tom Cibrowski is the executive producer of ABC’s “Good Morning America.” The Emmy Award-winning morning news program airs live Monday through Friday from 7:00-9:00 a.m. ET on the ABC Television Network.
MORNING NEWS (Week of December 14, 2009)

       Total Viewers   Adults 25-54   Households
ABC       4,600,000   1.6/11; 1,930,000   3.5/13
NBC       5,980,000   2.2/15; 2,690,000   4.4/16
CBS       2,870,000   1.0/7; 1,210,000   2.2/8

(Source: data and information provided by ABC. – Nielsen, NTI (Total Viewers and Adults 25-54 Live + SD weeks of 12/14/09, 12/7/09, and 12/15/08)