‘Good Morning America’ Posts Season-to-Date Highs


Delivering Best Total Viewer Performance in 9 Months & Highest Demo Performance in More Than 7 Months. Week to Week, “GMA” Increases 510,000 Among Total Viewers and 170,000 in Key Demo – The Most of Any Morning Broadcast.

“GMA” Cuts Viewing Gaps with NBC Week to Week, While Also Extending Advantages Over CBS

For the week of December 7th, ABC’s “Good Morning America” averaged 4.75 million Total Viewers and a 1.5/11 among Adults 25-54. This marks the broadcast’s best Total Viewer delivery in 9 months (week of 3/2/09) and its largest demo delivery in more than 7 months (week of 4/27/09).

On Friday, December 11th, Diane Sawyer’s last day as anchor of “Good Morning America,” the broadcast delivered 5.18 million Total Viewers and 2.01 million among Adults 25-54. So far this season, this marks “GMA’s” best Friday performance.

Week to week, “GMA” posted impressive gains among both Total and key demo viewers, increasing 510,000 (12%) and 170,000 (10%), respectively. Of the three morning broadcasts, “GMA” grew the most in these key categories.

Compared to the prior week, “GMA” cut into the Total Viewing and demo gaps with NBC’s “Today Show.” The Total Viewing difference between the two programs shrank 18%, while the demo difference was 10% smaller.

Additionally, compared to CBS’ “Early Show,” “GMA” extended its viewing advantages week to week and year to year. Compared to the prior week, ABC’s Total Viewing lead over CBS was 15% greater and its demo advantage was 3% greater. Year to year, “GMA” extended its advantage over CBS by 18% among Total Viewers and 6% in the key demo. Compared to this week last year, “GMA” was up 3% among Total Viewers.

Jim Murphy is the senior executive producer and Tom Cibrowski is the executive producer of ABC’s “Good Morning America.” The Emmy Award-winning morning news program airs live Monday through Friday from 7:00-9:00 a.m. ET on the ABC Television Network.
MORNING NEWS (W/0 Dec. 7)  Total Viewers     Adults 25-54     Households
ABC                          4,750,000    1.5/11; 1,920,000     3.6/13
NBC                          5,970,000    2.1/15; 2,670,000     4.4/16
CBS                          3,010,000    1.0/7; 1,250,000      2.3/8

(Source: data and information provided by ABC. – Nielsen, NTI (Total Viewers and Adults 25-54 Live + SD weeks of 12/7/09, 11/30/09, and 12/8/08)