In this tough economic climate, a 20% gain in quarterly profit at a retail outfit should be cause for popping champagne corks. But not when the retailer is Dollar Tree. The success it is having selling its ubiquitous $1 price-tagged offerings is just another sign of consumer skittishness. "We are gaining new customers and increasing market share," Dollar Tree Chief Executive Bob Sasser told analysts on a conference call. "Our customer traffic and transaction size has increased. More people are shopping our stores and they’re buying more when they visit."
RBR/TVBR observation: We sincerely hope that this horrific economic trend is not leading to a literal revival of the five and dime concept. In the meantime, maybe you should try to be the first kid in your market to land a Dollar Tree account.