Goodbye Oprah, hello local news


Nexstar’s WTAJ-TV (CBS) Altoona-State College-Johnstown, PA is the latest station to announce that it will fill the daily slot currently occupied by “The Oprah Winfrey Show” with expanded local news. The new 4:00 pm newscast will launch September 12th.

“Central PA Live” will be the first one hour, live, local newscast in DMA #102. WTAJ says the program will offer Central Pennsylvania viewers fresh, topical programming with a specialized focus on local lifestyle content including segments from experts on various topics ranging from health, personal finances, family and a host of community interests. Central PA Live will feature a fully interactive platform to connect viewers through and social media platforms including Facebook and Twitter. 

Commenting on the upcoming launch of CENTRAL PA LIVE, WTAJ-TV Vice President and General Manager, Phil Dubrow noted,

“WTAJ has proudly remained this community’s news leader for decades by consistently providing programming, news and information to serve our Central Pennsylvania viewers needs and interests.  As the most watched television station in Central Pennsylvania, Central PA Live underscores WTAJ’s mission to this community by addressing the changing dynamics of our local viewer interests and clearly reflects our commitment to quality local-based programming while offering additional results-driven marketing opportunities for our advertising clients.  In addition to local news, weather and feature reporting from the WTAJ news team, we are very excited to bring new and exclusive lifestyle and community interest programming to Central Pennsylvania with Central PA Live,” said VP/GM Phil Dubrow.

Central PA Live will be co-hosted by Central Pennsylvania native Dawn Pellas and former KAAL-TV (ABC) Rochester, MN Senior Reporter Sarah Swistak. Pellas was most recently a reporter at Cablevision’s News 12 New Jersey.