Google scores programming deal worth 10 million


Finance company Media Rights Capital said it is teaming with Seth MacFarlane, creator of animated hits "Family Guy" and "American Dad," and teen star Raven-Symone to create original content for distribution through Google starting next year. MacFarlane will create 50 animated shorts according to a NY Post story.

Raven-Symone, of Disney Channel’s "That’s So Raven," will develop a series of "how-to" segments that Dan Goodman, president of MRC’s digital division, said are a teen version of Martha Stewart. The deals are part of a 10 million slate of original short-form programming MRC is developing for distribution via Google, said the story. The content will be bundled with banner ads and in-stream video ads. MRC will work with Google to deliver the videos to targeted websites throughout its AdSense content network.