Harris announced its media inventory service will be integrated with Google TV Ads to create a new sales channel for broadcasters, cable networks and cable system operators. The Harris media inventory service provides an automated way for media companies using Harris Paradigm, OSi-Traffic, BMS and Novar traffic systems to supplement existing revenue by making inventory available to new advertisers through Google TV Ads. The service is currently available for use by cable networks using Paradigm traffic and can be easily adapted to other Harris and third-party systems.
Using current traffic system inventory tools, the Harris media inventory service allows users to select and forward available inventory to Google TV Ads for sale. When spots are sold, the service delivers the spots from Google TV Ads to the Harris traffic system, where they are managed following normal spot placement rules. As spots are approved and aired, the service provides campaign status information to both Google TV Ads and inventory owners.