The much-discussed Google foray into the television business will be the subject of a special general session at TVB’s 2008 Annual Marketing Conference, scheduled for 3/27 in NYC.
“When Google speaks, everybody listens,” said TVB President Chris Rohrs. “We decided to invite the Google TV Ads team to our conference and allow broadcasters to get a close-up look at what they’re doing.”
The TVB session will be led by Michael Steib, director of Google TV Ads. The session will include question-and-answer. Google TV Ads’ stated mission is "providing the right ad to the right user, offering audience assurance to the advertiser and executing across platforms."