Gordon Biersch to promote 20th Anniversary


Gordon Biersch Brewing Company and Gordon Biersch Brewery Restaurant Group have hired Allison & Partners San Francisco as the company’s PR AOR. Allison & Partners will promote the brand’s 20-year anniversary while raising visibility for the Gordon Biersch brand during a year-long campaign.

Allison and Partner’s won the business in a review against more than 40 firms in December. The campaign will incorporate media relations, social networking, special events and viral video/word-of-mouth marketing.