Gore putting green into green campaign


To that end, he is kicking off a 300M three-year campaign to start capping greenhouse gas emissions. The campaign will be run under the auspices of the Aliance for Climate Protection, and the first ad will debut on the 4/2/08 edition of "American Idol."

The campaign is being funded by private donations, and Gore himself is kicking in the proceeds from his Oscar-winning documentary "An Inconvenient Truth," and his Nobel Prize winnings.

The campaign will start off putting together unlikely pairings, such as kick-off couple Pat Robertson and Al Sharpton, and later, Nancy Pelosi (D-CA) and Newt Gingrich (R-GA), all of whom happen to agree that taking steps to reduce global warming are important.

RBR/TVBR observation: This is the type of issue advertising that can run pretty much any old time, regardless of the proximity to a primary or general election day. Before "Wisconsin Right to Life," the copy would have had to avoid linking the environmental issue to a federal candidate up for re-election; now, such linkages are seemingly A-OK as long as the main thrust of the ad is on the issue, not the candidate.