Nielsen has taken advantage of its recent acquisition of Gracenote from Tribune Media by moving forward on an endeavor designed to “enhance the experience for TV viewers who use new Virtual Multichannel Video Programming Distributor (vMVPD) services.”
A newly released TV metadata and electronic program guide (EPG) solution from Gracenote will enable Smart TV and streaming device manufacturers that offer live TV streaming services to make their linear and on-demand content more searchable and discoverable.
