Gracie Awards get national broadcast partner


For the first time ever, the 36th Annual Gracie Awards Gala will be broadcast coast-to-coast. The Alliance for Women in Media (AWM) announced that the awards presentation will air on the Hallmark Movie Channel.

The Gracie Awards will be broadcast on August 8, 2011, during primetime, then again as a daytime encore on August 12. 

The Gracie Awards recognize exemplary programming created for women, by women, and about women in all facets of media, including radio, television, cable and new media.  The awards program also encourages the realistic and multifaceted portrayal of women in entertainment, news, features and other programs.

“Alliance for Women in Media is thrilled that, for the first time, the Gracies Gala will be televised to a national audience,” said AWM Chair Valerie K. Blackburn.  “It is especially exciting to be shown on the Hallmark Movie Channel because of their commitment to high quality programming that shows realistic portrayals of strong women.”

Hosted by Patricia Heaton, The Gracie Awards Gala takes place on May 24, 2011, at the Beverly Hilton Hotel.  Access Hollywood’s Shaun Robinson will receive the 2011 Dove, Real Beauty Award.  The audience will enjoy special musical performances by Ashlyne Huff and Kimberley Locke.  Among this year’s participants are: ESPN’s Erin Andrews; NBC Community’s Yvette Nicole Brown; Fox Sports Radio’s Deb Carson; Lifetime Army Wives’ Kim Delaney; Actress, author, activist Morgan Fairchild; Olympic champion Peggy Fleming; E! Chelsea Lately’s Chelsea Handler; NPR’s Julie McCarthy; Access Hollywood’s Maria Menounos; CBS Rules of Engagement’s Megyn Price; E!’s Giuliana Rancic; CBS The Talk’s Holly Robinson-Peete; Model & Activist Christy Turlington Burns; NBC Today Show’s Meredith Vieira…and hundreds more.

“We are so pleased with this new partnership with Hallmark, as it allows the entire country to experience the Gracies and celebrate the best media by, for and about women,” said AWM President Erin M. Fuller, CAE. 

The Gracies are presented by the Alliance for Women in Media Foundation, the philanthropic arm of the Alliance for Women in Media that supports educational programs, charitable activities, public service campaigns and scholarships to benefit the public, the electronic media and allied fields. The Gracie Awards, established in 1975, honors programming and individuals of the highest caliber in all facets of radio, television, cable and web-based media, including news, drama, comedy, commercials, public service, documentary and sports.