Nielsen and Graham Media Group have reached a multi-year renewal agreement for Nielsen Local TV ratings and Nielsen local consumer behavior data, Scarborough, across Graham’s local television stations and markets.
Graham’s stations are comprised of KPRC-Houston and WDIV-Detroit (NBC); WKMG-Orlando (CBS); KSAT-San Antonio (ABC); WJXT-Jacksonville (Independent); WCWJ-Jacksonville (CW); and WSLS-Roanoke (NBC).
Graham Media will also continue to measure its mobile and PC content using Nielsen’s Digital Content Ratings.
“Graham Media Group is deeply committed to serving each of its local markets with its award-winning local news and original programming as well as its innovative digital and mobile content,” said Graham President/CEO Emily Barr. “We are pleased to continue working with Nielsen and its enhanced measurement solutions so that we may continue to demonstrate the value of our audience for our advertising partners.”