THE GRAMMYS HIT HIGHEST NOTES IN SIX YEARS. THE 52ND ANNUAL GRAMMY AWARDS Posts Year-to-Year Gains of +35% in Viewers, +32% in Both Adults 18-49 and Adults 18-34 and +36% in Adults 25-54
CBS’s broadcast of THE 52ND ANNUAL GRAMMY AWARDS delivered the annual music event’s largest ratings in all key ratings measures since 2004, according to Nielsen preliminary live plus same day ratings for Sunday, Jan. 31.
From 8:00-11:30 PM, THE GRAMMY AWARDS posted a 14.3/23 in households with 25.80m viewers, 10.6/24 in adults 25-54, 9.8/24 in adults 18-49 and 9.1/24 in adults 18-34. From 8:00-11:00 PM, CBS dominated the competition in all key ratings measures.
Compared to last year’s broadcast (on February 8, 2009), CBS was up +28% in households (from 11.2/18), +36% in adults 25-54 (from 7.8/18), +32% in both adults 18-49 (from 7.4/18) and adults 18-34 (from 6.9/18) and added +6.75m viewers (from 19.05m, +35%).
This is THE GRAMMY AWARDS’ best delivery in households, viewers, adults 25-54, adults 18-49 and adults 18-34 since 2004.
(source: information from CBS)
