Granite Broadcasting raising relief funds for Darfur


You don’t have to be a multi-national company to think globally. Granite Broadcasting has created a new charitable partnership with Kids for Kids, a non-profit organization that aids the suffering and impoverished children of Darfur in Sudan.

According to the United Nations, 4.7 million people in Darfur are reliant on humanitarian aid, and access to Darfur has been even more difficult since the Sudanese government expelled 16 major aid organizations from Darfur last year.

Kids for Kids is the only organization created to help children struggling to survive in remote villages in Darfur. The organization provides unique packages of integrated projects to transform the lives of children and their families. Since its launch in 2001, Kids for Kids has been supporting more than 50 different villages, providing grassroots aid such as water, transportation, village midwives and first aid workers for communities who have no other health care.

“Key to the help we give, thanks to hundreds of individuals, is our goat loan,” says Patricia Parker MBE, Kids for Kids founder. “We lend six goats for two years, and their milk quite literally saves the lives of children who this year are facing the worst drought in decades.”

“The impact that the conflict in Darfur has had on children and families is immeasurable,” said Granite CEO Peter Markham. “By working with Kids for Kids and its passionate founder Patricia Parker, we can help them continue to have a positive role in directly supporting children and families in the region. Our stations are excited to join in this effort and with our strong connections to the communities in which we operate; we know we can attract our supportive and caring base of viewers to this wonderful cause.”

As part of Granite’s support for Kids for Kids, it will present a series of public service announcements on air and online across its station portfolio to raise awareness of the situation in Darfur and encourage people to support Kids for Kids’ efforts to help children in the region.
 “The help that Granite is giving Kids for Kids and the children of Darfur is unique. They are helping us to enable the most deprived families in the world to help themselves. I am so grateful to Peter and everyone at Granite for their support. Together we can really change children’s lives,” said Parker.

The PSAs can be found here: To learn more about Kids for Kid or to make contributions to its humanitarian efforts, please visit

Granite Broadcasting Corporation owns and operates, or provides programming, sales and other services to 23 channels in the following 11 markets: San Francisco, California; Detroit, Michigan; Buffalo, New York; Fresno, California; Syracuse, New York; Fort Wayne, Indiana; Peoria, Illinois; Duluth, Minnesota-Superior, Wisconsin; Binghamton, New York; Utica, New York and Elmira, New York.