Street teams from Granite’s San Francisco station are distributing cups of “KOFY Coffee” as the station returns to its original call letters and rebrands with a marketing campaign promoting the former KBWB as KOFY TV20/ Cable 13. Granite says the change reflects the station’s shift back to the original brand and philosophy of providing great nostalgic, local and currently-syndicated TV programming presented by local personalities and enriched with some exciting new interactive concepts.
The marketing campaign kicking off this week includes cable television, radio, outdoor and online advertising.
“The key to KOFY TV20/Cable 13’s new approach will be to focus on the station strengths of the past – being local and fun, with a modern twist. We’re going to engage with Bay Area television viewers like no station has done for a very long time,” said President and General Manager Craig Coane.
Some of KOFY’s promotions will include viewer-selected program schedules, trivia contests and a “Town Hall” type segment where audiences can share what is on their minds. In addition, the station will have the famous “Dogs of KOFY” doing station ID’s at the top of every hour.
Other new initiatives include the KOFY Club where viewers can register to vote for programming at kofytv.com, enter to be a guest host, or register to bring their pet dogs to the studio to do a station ID and win a variety of valuable prizes. A KOFY Crew is also set to hit the streets making contact with viewers in all Bay Area communities looking for opinions, taping viewers and passing out “KOFY Coffee” provided by John Weaver of Weaver’s Coffee.
KOFY TV 20/Cable 13 will feature a Retro Night with timeless hits like “Happy Days,” “Mork and Mindy,” “Laverne and Shirley” and “The Brady Bunch” on Sundays 8:00-10:00 pm., with a schedule voted on by viewers. KOFY has also partnered with ABC O&O KGO-TV “ABC7” to present News at 9:00 pm.