Gray Prepares For Digital, Media Tech Leadership Change


For more than 20 years, Jason Effinger has served in numerous news and operations positions at Gray Television stations across the country. He’s also held several management positions.

In the “coming weeks,” Effinger will leave the company.

Effinger presently serves as Gray’s EVP and Chief Digital and Media Technology Officer.

He’s been in the role since July 2013, and previously spent 6 1/2 years as a regional VP overseeing Gray stations in Colorado, Kansas, Nebraska and Texas.

Immediately before being promoted to a corporate role, Effinger served as VP/GM of WEAU-13 in Eau Claire, Wisc.

Why is Effinger exiting?

“Upon leading the company to reach several recent milestones, Jason decided to leave his highly demanding position to spend more time with his family,” the company said in a statement released last week.

Gray Television President/CEO Hilton Howell said, “Jason has dedicated over 20
years to Gray Television, as a station and industry leader. He leaves a legacy of innovation and growth, having helped transform Gray into a diverse and prosperous media company. His service to us and our industry has been exemplary and we all owe him and his family our deepest gratitude.”

In a brief comment, Effinger commented, “Gray has allowed me to live out my professional dream, and for that and more, I will be ever grateful.”