Gray Green-Lights Opry-powered OTT, Multicast Offering

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NASHVILLE — Not too long ago, the launch of a new cable TV network was an essential part of a company’s growth plan.


Now, thanks to digital technology, over-the-top offerings are all the rage. So, it seems, are digital multicast offerings, as more viewers eschew a big monthly MVPD bill and go with free over-the-air choices.

Gray Television is tapping into these dual growth trends by going Country.

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