Greater Media has officially unveiled NOW 97.5 in Philadelphia, replacing Smooth Jazz. The new, younger leaning adult contemporary format will feature a variety of artists ranging from Madonna, Rob Thomas and Kelly Clarkson to Rod Stewart, Elton John and Phil Collins.
"We saw a great opportunity for a station that takes a new, younger approach to today’s soft rock in the Philadelphia market,” said Greater Media Vice President and Market Manager John Fullam. “We are excited to offer our listeners this exciting new choice.”
A new program director will be named in the near future.