Gregg Scholl on NBC O&O sites growth (audio)

Gregg Scholl:

We reported yesterday that the 10 NBC Owned Television Station websites logged 16 million unique visitors during the month of August, a 33% increase over the prior year. The sites benefited from two major technology upgrades and follow a major social media-focused site overhaul in early 2011. Greg Scholl, President of Local Integrated Media for NBC Owned Television Stations, gave RBR-TVBR a run-down of what the strategy was; how the growth was attained; the new social and video implementations; how the stations are driving visitors to the sites and what’s coming next in the way of on-the-street reporters.

Listen to the audio, above.