The system is called BLUE, and it will be available to inter-city passengers on Greyhound buses, giving them access to a wide variety of entertainment options, plus internet access.
BLUE, offered in cooperation with Lufthansa Systems, puts its content at the disposal of any passenger equipped with a mobile device, whether it be a smartphone, tablet or laptop. It uses WiFi to provide the service.
Television content is part of the package, but access to actual local broadcast television stations is not. According to Greyhound, passengers will have 25 movies, 15 hours of television programming, 100 albums of music, five games, web access, digital news publications, trip maps and guides to their city of destination.
“As a transportation leader, we constantly provide ways to offer a more fun, comfortable ride and introduce customers to a wholly new travel experience,” said Dave Leach, president and CEO, Greyhound. “With BLUE, we are adding an exclusive, top-of-the-line onboard entertainment system at the touch of our customers’ fingertips, further complementing our current family of premium amenities such as free Wi-Fi, power outlets, extra legroom and leather seats.”
Bernd Appel, SVP Industry Solutions at Lufthansa Systems, “Greyhound will be a global first BYOD experience in the bus industry and we are proud to make that happen. This new entertainment solution again shows the mobility and agility of our technology. We are proud that it helps Greyhound to provide its passengers with a truly unique travel experience, which will further strengthen its position as a leader in this field of transportation.”