Grey’s Anatomy dominated time slot, gives ABC big win


ABC won the opening night of the 2010 February Sweep in Adults 18-49 (3.1/8).   It was the 5th time in 6 weeks for the Net to rank #1 on the night in the key young Adult sales demo and the 3rd time in the last 4 February Sweeps to top the opening evening. 

Thursday’s #1 TV show among Adults 18-49, ABC’s Grey’s Anatomy (4.5/12) dominated its time slot and stood as the top-rated series on the night for its 12th consecutive original airing this season. 

Winning the 9 o’clock hour by wide margins over all-original competition, Grey’s (4.5/12) outdelivered NBC’s The Office/30 Rock combo by 32% (3.4/9), CBS’ CSI by 41% (3.2/8) and Fox’s Fringe by 73% (2.6/7).  Grey’s was up over its most-recent original airing with Women 18-34. 

ABC’s Private Practice stood as the #1 TV show in Thursday’s 10 o’clock hour for its 4th straight original telecast in Adults 18-49 (3.4/8).   The ABC sophomore drama beat the combined delivery of CBS (The Mentalist) and NBC (Jay Leno) in the slot with Adults 18-34 for the its 3rd consecutive original airing (3.3/10 vs. 2.9/9 – CBS and NBC combined).  Private Practice grew from its most-recent original telecast with key Men (M18-34/M18-49). 

(source: data and information provided by ABC)