GroupM Interaction names first Director of Mobile


Veteran mobile marketing exec Michael Nevins was named Director of Mobile for GroupM North America, a new position Nevins, who has extensive experience working with major brands and content publishers on emerging media platforms, most recently worked as VP of sales at Crisp Wireless, a provider of mobile applications and content management platforms to media companies, online publishers, agencies, and brands.

His  appointment  was  announced by GroupM Interaction NA Chief Operating Officer John Montgomery and GroupM North America CEO Marc Goldstein.

Nevins will assist GroupM operating companies develop client strategy  and  internal process while helping to strengthen GroupM Interaction’s overall mobile presence in the digital industry.