GroupM reorganizes local buying


WPP’s GroupM announced a reorganization of local broadcast buying units at its Mediaedge:cia, MediaCom, and MindShare media agencies. The announcement was made by GroupM Chief Investment Officer Rino Scanzoni. The plan calls for the local broadcast units at each of the three agencies to be consolidated into two separate teams called Team Matrix and Team Motion that will operate under the GroupM banner.  This follows similar client-focused philosophies as with WPP’s Team Detroit, catering specifically to Ford Motor Media.

Each team will operate independently of each other with separate personnel and management, as well as separate office space, in order to provide a clear separation of conflicting accounts while also recognizing the regional needs of specific clients. 

Team Matrix will have offices in NYC, Atlanta, Chicago and LA. Team Motion will operate out of offices in NYC, Boston, Atlanta, Miami, Detroit, Chicago, Dallas, Denver, LA and San Francisco. 

Ellen Drury has joined GroupM from her role as SVP/Director of Local TV and Radio Investments, at Optimedia U.S. to serve as president of Team Matrix; Rebecca Rogers, currently director of local automotive broadcast in Mediaedge:cia’s Irvine, CA office, was named president of Team Motion. 
Both will be based in New York and will report to Scanzoni.

The reorg will be phased in over the next several months and is not expected to be fully operational until mid-summer.  Until that time, all three local broadcast units at the individual GroupM operating units will remain fully functional.